Influencer marketing applied to a Multifamily real estate development. In Collaboration with Haus25, a 750 unit Rental building in the NYC metropolitan area.
Haus 25 is a 750 unit rental building in Jersey City, facing the downtown Manhattan skyline. Leasing for the building commenced on April 6, 2022. We worked with the Haus25 marketing and leasing teams to evaluate their brand and develop a customized video content campaign.
Haus25's focus for their brand.
The April creator network is made up of videographers and influencers, with local knowledge of NYC and it’s neighborhoods. Our platform curated a list of recommended creator that aligned with Haus25’s brand. April handled all the logistics on the creator side: scheduling, timing, and communication. The Haus25 team did not have to coordinate with the Influencer at all.
Haus25's marketing differentiator.
We developed a content portfolio best suited to the Haus25 building. The content was delivered in a simple, accessible interface. This enables Haus25 to not only view the content, but distribute as they like. The leasing team shared this content with incoming tenant leads, and the marketing team posts content on their company website and social media profiles.
No tech integrations or APIs were needed at all.
We developed a content portfolio best stuited to the Haus25 building. The content was delivered in a simple, accessible interface. This enables Haus25 to not only view the content, but distribute as they like. The leasing team shared this content with incoming tenant leads, and the marketing team posts content on theit company website and social media profiles.
New content formats open up new marketing channels.
@rentnewyork
96% match score
Professional + Personable.
Review content here.
Checking-In
April Videographer
Walkthrough of lobby and building culture.
Unit Tour
April Videographer
Collection of videos that showcase all unit types.