Haus 25

Haus25's core attribute is having a unique amenities appealing to young professionals

Haus 25 is a 750 unit rental building in Jersey City, facing the downtown Manhattan skyline. Leasing for the building commenced on April 6, 2022. We worked with the Haus25 marketing and leasing teams to evaluate their brand and develop a customized video content campaign.

Haus25's focus for their brand

Building an engaged, youthful tenant community.

We then matched Creators from our network that best aligned with Haus25's brand

The April creator network is made up of videographers and influencers, with local knowledge of NYC and it’s neighborhoods. Our platform curated a list of recommended creator that aligned with Haus25’s brand. April handled all the logistics on the creator side: scheduling, timing, and communication. The Haus25 team did not have to coordinate with the Influencer at all.

Haus25's marketing differentiator

April delivered high quality branded video content.

Personalized Content Package delivered to Haus25's Leasing and Marketing Team

We developed a content portfolio best suited to the Haus25 building. The content was delivered in a simple, accessible interface. This enables Haus25 to not only view the content, but distribute as they like. The leasing team shared this content with incoming tenant leads, and the marketing team posts content on their company website and social media profiles.