April captured The Wallace’s luxury amenities and new renovations
The Wallace is a unique hotel in New York City that bridges the Old with the New. They wanted to market their new features and see what awareness we could generate.
Focus of the campaign
April worked with The Wallace team to highlight their new renovations on social media.
We then matched Creators from our network that best aligned with The Wallace’s brand
The April creator network is made up of videographers and influencers with a large array of content expertise. We collaborated with several of our larger influencers with ties to the luxury sector, organized all logistics, and had them tour and create content for The Wallace.
April delivered high quality branded video content
The Wallace’s marketing team used this content to enhance the experience of prospective guests.
Generating Social Traction with April Influencers
April worked with three influencers to engage with multiple different target audiences. These influencers each had their own unique personality that captured Wallace's luxury lifestyle from different perspectives.
Marketing Deliverables
One original post composed by @sharmedlife, along with two original posts by April’s social accounts, and three total duets generated from other April Creators for maximum exposure.
Publishing and Analytics
With all efforts totaled, The Wallace received upwards of 20,000 views.
All video and social content were delivered to The Wallace team, along with an in depth analysis of the campaign by the April content team.
