The Wallace.

April collaborated with The Wallace Hotel to create content highlighting the new renovations and luxury amenities that make it one of our favorite stays in NYC.

April captured The Wallace’s luxury amenities and new renovations.

The Wallace is a unique hotel in New York City that bridges the Old with the New. They wanted to market their new features and see what awareness we could generate.

Focus of the campaign.

April worked with The Wallace team to highlight their new renovations on social media. 

We then matched Creators from our network that best aligned with The Wallace’s brand.

The April creator network is made up of videographers and influencers with a large array of content expertise. We collaborated with several of our larger influencers with ties to the luxury sector, organized all logistics, and had them tour and create content for The Wallace.

April delivered high quality branded video content.

The Wallace’s marketing team used this content to enhance the experience of prospective guests.

Generating Social Traction with April Influencers.

April worked with three influencers to engage with multiple different target audiences. These influencers each had their own unique personality that captured Wallace's luxury lifestyle from different perspectives.

Marketing Deliverables.

One original post composed by @sharmedlife, along with two original posts by April’s social accounts, and three total duets generated from other April Creators for maximum exposure.

Publishing and Analytics

With all efforts totaled, The Wallace received upwards  of 20,000 views.

All video and social content were delivered to The Wallace team, along with an in depth analysis of the campaign by the April content team.

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